Tsugi Koko【次ここ】
〔new word〕in development
- A travel map for finding places that make you want to tell a friend, "Let's go here next."
- A way of rating destinations by whether visitors found them "better than expected." Because the score isn't swayed by review counts or money, great places that few people know about can rise to the top.
- A system that automatically dims places as they start to get crowded, spreading visitors out to regional areas.
OriginWhen choosing where to travel, everyone wants to make the trip count. But review stars are hard to trust, social media is flooded with ads, and in the end people go somewhere "because it's famous." Meanwhile, great spots in regions with no ad budget never get found. The word was coined to solve both problems at once.
Usage"Nippara Limestone Cave was packed, so let's make Otake Limestone Cave our ―."
NoteAbout two-thirds of overnight stays by international visitors are concentrated in Japan's three major metropolitan areas (2025, Japan Tourism Agency). Around Okutama, only 2.5% of visitors came because of the local government's official social media. First stop: Okutama, where he heads to the river every summer.
〔derived〕tsugi-koko (v.) To say "Let's go here next," and then actually go.
Syn.hidden gem. Ant."because it's famous."